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Starbucks is very well-known for use of technology, not only for coffee-related processes (to ensure consistency in taste and quality along with cost savings) but to connect to its customers. Many customers use Starbucks stores as makeshift office or meeting place because of the free and unlimited WiFi. Back in 2008, the company launched a platform where customers could ask questions, give suggestions and openly express opinions and share experiences; the company has implemented some of the suggestions, including for its rewards program, from this forum. Starbucks also uses Apple’s iBeacon system wherein customers can order a drink through the Starbucks phone app and get a notification of its readiness when they walk in the store.

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